Sinerxia developed during 2019 the campaign “Tuna de Anzuelo. Artisanal. Healthy. Premium”, for the Organización de Palangreros Guardeses (ORPAGU), which sought to promote the different canned products that ORPAGU produces in the national and international market.
The campaign had a national and international presence, attending the international Seafood fair in Brussels, the Salón Gourmets in Madrid and the Conxemar fair in Vigo. In addition, a recipe booklet was developed with the collaboration of several restaurants in A Guarda, which have prepared different dishes based on hooked tuna.
Three promotional videos were also developed to publicise each of its marketing varieties: Migas, Ventresca (tuna belly) and Lomos de Atún de Anzuelo (tuna loins).
The ORPAGU campaign was supported by the Ministry of Agriculture, Fisheries and Food and the European Maritime and Fisheries Fund (FEMP).
More info about the campaign by clicking here.