Promotional campaign for hake from Burela in Paradores Nacionales

Hake from Burela on the Way of St. James

About this project

Promotional campaign for hake from Burela in Paradores Nacionales

The campaign to promote hake from Burela in Paradores Nacionales took place during 2019 and was an initiative of the Lugo Fish Producers’ Organisation (OPP-7), developed by Sinerxia Plus.

Its objective was to promote the consumption of fish in the main Spanish national paradors that were located on several of the paths of the Jacobean route. Thus, with the axis of the Camino de Santiago, diners could taste Burela Hake in the “Burela Hake Weeks” in each Parador.

This new initiative combines gastronomy, the quality of this fish product and the importance of the Origin and Destination Galicia, in a campaign that has a very special link with the different routes of the Way of St. James. The promotional campaign, for which OPP Lugo is providing almost 500 kilos of hake on a skewer from Burela, will run for five weeks in the restaurants of 10 Paradors in the national network. Each week, from Wednesday to Sunday, two different Paradors will offer, until they run out, different special recipes prepared by their chefs with the queen of white fish as the protagonist.

“Origin and destination Galicia”.

This promotion is called “Origin and Destination Galicia” because the hake leaves Burela and returns to Galicia following the Way of St. James through the restaurants of Paradores located on different Xacobean routes: the Vía de la Plata, the Camino de Levante, the Camino Complutense, the Camino de Madrid, the Camino Norte and the Camino Francés.

The participating paradors were El Saler (Valencia) and Carmona (Seville). The week of 21-27 October will take place in Alcalá de Henares (Madrid) and Santo Domingo de la Calzada (La Rioja). The following week it will be held in La Granja (Segovia) and Toledo, followed by Plasencia (Cáceres) and Benavente (Zamora), culminating in Ribadeo (Lugo) and Santiago de Compostela (A Coruña) from 11 to 17 November.

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