Spanish Blue Fish Campaign

Blue of fish market

About this project

ACOPES' campaign to promote anchovies, sardines, bonito and horse mackerel.

The “Blue Fish from Spain” Campaign was developed during 2018. It was an initiative of the Asociación de Comercializadores de PRoductos Pesqueros en Puertos (ACOPES). The aim of this project was to promote the consumption of four species of blue fish (anchovy, sardine, bonito and horse mackerel) at national and international level.

The campaign involved business meetings abroad, attendance at the Safood Expo Global Fair in Belgium, actions to promote consumption among schoolchildren, a market study of blue fish in Portugal and an online and audiovisual campaign to disseminate the species. Likewise, “Pescado Azul de España” was present at the “CONXEMAR” fair in Vigo.

Promoting Spanish blue fish

ACOPES aimed to promote the different species of blue fish that are marketed in the Spanish fish markets. Specifically: bonito (Thunnus alalunga), anchovy (Engraulis encrasicolus), horse mackerel (Trachurus trachurus), Cantabrian sardine (Sardina pilchardus).

In this task, ACOPES was supported by the Spanish Ministry of Agriculture and Fisheries, Food and Environment. The action included a series of consumer promotion actions, promotional events, attendance at trade fairs, business meetings in new markets and media campaigns.

Promotional activities were also carried out in schools in Castilla y León. The aim is for children to learn more about the species and to be able to taste oily fish.

The virtues of oily fish

Blue fish species are top quality products that maintain all their nutritional and organoleptic properties from the moment they are caught until they are sold to the end consumer. These products are marketed through fish market buyers, who are true professionals who buy different species of blue fish in the Spanish fish markets.

Oily fish is known as a very beneficial food for health and a classic element of our gastronomy. It is therefore a fresh and healthy product that still has many markets to conquer in Spain and beyond.
The project was supported by the MAPA and the FEMP Fund. For more information on the project, click here.

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